Month in the PR(CA) events: October

A view from the Burson-Marsteller offices.

A stunning view from the Burson-Marsteller offices.

I do love the industry events. Especially those organised by the PRCA. They always bring so much value and teach me so much. This month, I managed to attend eight of those. I attended the events tackling different aspects of the industry — I heard about gender pay gap in PR, digital and how it impacts the comms and how travel journalists like being approached. So much information and insights gained in less than 31 days!

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#6ofMarcel: Impress, Apple’s Touch Bar and PRCA Broadcast event

For more shapes of the City, head over to my Instagram!

For more shapes of the City, head over to my Instagram!

With October slowly coming to an end, it’s time for the last #6ofMarcel this month. This week, I really liked the MacBook Pro unveiled at Apple conference and I found out that radio listenership is always as high as TV viewership. I also got really intrigued with press regulation in the UK.

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#4PRQs for: Emma Leech of Loughborough University

Emma Leech, the Director of Marketing and Advancement at Loughborough University

Emma Leech is the Director of Marketing and Advancement at Loughborough University

Emma Leech, the Director of Marketing and Advancement at Loughborough University, gives advice for the comms graduates, answering Four PR Questions (#4PRQs). Emma started her career in a fashion and consumer PR agency. Apart from that, her really impressive CV includes job titles like Head of Corporate Communications at the University of Bradford, University of Nottingham’s Director of Marketing, Communications and Recruitment. Emma has also been Manchester Metropolitan University’s Director of Marketing, Communications and Development.

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Guest post: not a single way of getting into PR

Kay Seago is PR Executive at Coast Communications.

It was never my intention to work in PR. In fact, if I’m being completely honest, I was never entirely sure what career path I wanted to take. Nonetheless, at the age of 18 I, like many other young adults, found myself at a crossroads — should I plunge myself into full-time work or should I go to university? Guest post by Kay Seago

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#4PRQs for: Mark Perkins of MHP

Mark Perkins is Creative Director at MHP

Mark Perkins is Creative Director at MHP

Mark Perkins is answering my Four PR Questions (#4PRQs) today. Mark is a Creative Director at MHP. His work includes the multi-award winning Christmas Tinner for GAME and Missing Type which recently won a Cannes Gold Lion for NHS Blood & Transplant. Last night, during the PR Week Awards, the campaign has also been named Public Sector Campaign of the YearCampaign of the Year (Sectors) and got an award for the Most Innovative Use of Digital & Social. Mark also once did an ice cream van for dogs which made it onto national TV news from here to China.

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Some emerging apps you should be aware of

Video, audio and pitching to journos.

Snapchat and Instagram are the leaders of social space at the moment. They are both great tools to communicate with friends, but they have also become platforms for businesses to tell their stories and reach wider audiences. In this post, I am taking a look at some of the most interesting apps that might soon take the lead in the market.

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#6ofMarcel: LinkedIn analytics, smell of digital and Christmas lights

I travelled across the Thames via Emirates Air Line!

I travelled across the Thames via Emirates Air Line this week.

Week number three of University and the third week of the month is almost finished. It’s time to summarise some interesting findings I came across in the past days. I especially loved the Digital Human on Radio 4, LinkedIn analytics and the Little Stars campaign.

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#4PRQs for: Sarah Stimson

sarah-stimson

Sarah Stimson is Chief Executive of the Taylor Bennett Foundation

Sarah Stimson is answering my Four PR Questions (#4PRQs) today. Insights from her website and book have most certainly given me many hints that I’m now using during the interviews and while interning and networking. Sarah is Chief Executive of the Taylor Bennett Foundation, editor of PRcareers.co.uk and author of ‘How to get a job in PR.

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A coffee shop job: two years on

"May I have a soya, decaf, hazelnut, flat white with an extra shot, extra hot? Make it wet, please."

“May I have a soya, decaf, hazelnut, flat white with an extra shot, extra hot? Make it wet, please.”

Today marks my second year of the employment at the high street coffee shop. Some might say that part-time, student job doesn’t bring any value, other than money. I completely disagree with this statement. This job has not only boosted my bank account, but it has also given me many skills that I’m surely going to use in my future roles in PR. In this post, I decided to list those that I managed to develop.

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