#4PRQs for: Sara Collinge, Clarity PR

Sara Collinge, who I’m very privileged to be featuring in this week’s #4PRQs (Four PR Questions, is UK managing director at Clarity PR. Clarity has been named the UK’s fastest growing PR agency by PRWeek. Sara leads the strategic development of the UK office and oversees client satisfaction. She graduated from the University of Birmingham with Psychology degree. “Persistence is critical,” says Sara.

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Pitching to journalists: know your audience, follow-up wisely, be personal, never clickbait

Pitching stories to journalists is a big part of any public relations role. Experienced practitioners might be able to put their clients in the first pages of nationals without much effort. But what about junior staff? I decided to get opinion of experts and make our lives a bit easier. And who’d be better people to ask about this matter than journalists themselves? I used power of social media (and traditional e-mail!) and I gathered some invaluable advice on how to pitch your clients’ story to media.

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#4PRQs for: Rich Leigh of Radioactive Public Relations & PR examples

Rich Leigh, who I’m very excited to be featuring in this week’s #4PRQs (Four PR Questions), is a founder of Radioactive PR. He is also a curator of one of the most influential PR blogs in the UK PR Examples.com. He’s one of the humorous practitioners out there. Rich lost a bet to one of his clients, and he changed his name to Public Relations (true story!). Rich has been listed in PR Week’s 29 under 29 list and named one of ‘the brightest young social media communicators’ in the UK. His recent book ‘Myths of PR’ has gathered a lot of great feedback from the comms industry. I’ve also written its review. Book is out on the 3rd of April, but you can order your copy now.

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Why should every PR student read Rich Leigh’s ‘Myths of PR’

I managed to get my hands on the early copy of the phenomenal book of even more phenomenal Rich Leigh. His ‘Myths of PR’ are an absolute essential on the reading list of every PR student, but I’m sure this book will find much wider target audience. Here’s why I loved ‘Myths…,’ and why you should go and order Rich’s book right now.

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#4PRQs for: Amanda Coleman of Greater Manchester Police

For this week’s #4PRQs (Four PR Questions) series, I’m really glad to be bringing Amanda Coleman, who is a head corporate comms for Greater Manchester Police. She’s a trusted adviser to senior law-enforcement figures, and she’s also chaired the Association of Police Communicators since 2013. Beforehand, she’s been leading a press office of Merseyside Police. Amanda runs an award-winning PR blog. Last year, she’s been updating it every day (sic). She’s also been listed as one of the most influential people in the industry at the latest PRWeek Power Book.

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#4PRQs for: Stephen Waddington of Ketchum

Stephen Waddington, @wadds, of Ketchum.

It took me one lunch with Stephen Waddington to realise the importance of writing and blogging. He didn’t need to persuade me that much — his blog is one of the most influential PR outlets out there. Stephen is one of my biggest PR inspirations and one of my favourite practitioners. Funnily enough, he once told me to “start interviewing people and put it on your blog.” I’m really happy to be featuring him in #4PRQs (Four PR Questions) this week. He’s a partner and chief engagement officer at Ketchum. He’s also a visiting professor at Newcastle University, and a former president of the CIPR. Stephen has written several books about brand communication and public relations.

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I volunteered at Rehab’s Parliamentary Pancake Race

Three strong teams. Representatives of the media, MPs, and Lords competing in the extraordinary event. Running around with pans, flipping pancakes. All of that for a very honourable cause — fundraising for the Rehab charity. Last Tuesday I volunteered at the Parliamentary Pancake Race. It was flipping pan-tastic. And I do promise that those two puns are the only puns I’ll make. Ever.

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#4PRQs for: Alex MacLaverty of Hotwire

“To succeed in our line of work you have to see the upside in everything,” tells me Alex MacLaverty, who I’m really lucky to be featuring in #4PRQs (Four PR Questions) this week. Alex is Hotwire‘s group MD across EMEA and ANZ. She is responsible for agency’s strategic direction and growth. Alex is an expert in strategic counsel, media relations, crisis comms, international campaign management, and many other disciplines. When not at work, Alex can be found covered in stickers and felt tip with her little ones. Comms students — sit comfortably, take the writing devices of your choice, and start taking notes.

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