Interview with Pete Morgan: Demand generation, integrating marketing with PR and career advice

For many public relations practitioners, term demand generation seems like something taken straight from the fantasy world. This term, however, should be in a lexicon of every comms professional. I caught up with my colleague Pete Morgan, Vice President of Demand, Metia to find out more about marketing practice and how it can be integrated with PR. I also took this opportunity to ask Pete about his career advice.

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