#6ofMarcel: 360 Photos, Autumn Statement and dog’s memory

For more clichés like that, make sure you visit my Instagram.

For more clichés like this one, make sure you visit my Instagram.

Time goes fast. We are now in the penultimate week of November. This week has been full on and I found some interesting articles, studies, campaigns and podcasts. This is my weekly listing of things I liked, this is #6ofMarcel.

#6 Starting work at 9:06AM
bbc.in/2gmzlhb, via BBC News

Pivotal Software, the tech company from San Francisco, have now the new policy. All the employees of the firm (in all of the twenty global offices) need to come to work at 9:06AM.

But why 9.06am? “We thought that if we made it 9am, developers psyching themselves up for the day would think, ‘well if it is 9am I’ll be late,'” says [company’s chief executive] Mr Mee.

“So then we thought, ‘why don’t we make it 9.05am,’ but that is too precise, as programmers don’t like over-optimising, so we went with 9.06am. Then it became something fun.”

— [BBC News]

#5 The most clever use of Facebook 360 Photos
bit.ly/2gmytZW, via AdWeek

The campaign executed by Grey Canada really proves that communications are all about simplicity. In their latest piece of work executed for their client, the Salvation Army in Canada, they are raising awareness about poverty using topical 360 Photos on Facebook. In the first frame, we see the happy family, then when we move around we see the circumstances they live in. Incredible usage of the new tools.

#4 The way to happiness
bbc.in/2gmu750, via BBC Radio 4

Podcast that I discovered this week was on the happiness. And the unusual route to it. Oliver Burkeman explores how unpredictable this state of mind can be, showcasing examples of people, who lived through changes in their lives. A fascinating and thought-provoking listen!

#3 John Lewis’ ads, Lego edition
bit.ly/2gmwhBD, via PRWeek

We all saw the latest Christmas ad from the retailer John Lewis. To provide themselves with more publicity and better sales, they did something incredibly smart. Using famous Lego bricks, they’ll recreate some scenes from not only the recent, but previous Christmas adverts (including Buster the Boxer, Man on the Moon, Monty the Penguin, The Bear and finally the Hare and The Snowman’s Journey). The pieces will be displayed in the retailer’s flagship store, in Oxford Street.

#2 Autumn Statement 2016 in charts
bit.ly/2gmA7us, via The Guardian

One of the trending topics this week was the Autumn Statement. Chancellor Philip Hammond has delivered some economic forecasts in front of the Parliament. This statement was particularly important, as we could see how (and if) Brexit would have an impact on the UK’s economy. It’s really easy to get lost in the lengthy report. Guardian made it really simple for us, summarising the more important points in the charts.

via Guardian

via the Guardian

#1 Dogs remember just like humans do
qz.com/845520, via Quartz

I did miss my favourite being! 🐕

A photo posted by Marcel Klebba (@marcelkl) on

I’m a dog person. Pictured above is my favourite being, Elly. I always believed that she’s super clever. The piece from Quartz proves my point! It appears that dogs have episodic-like memory. Human beings are gifted with this type of memory. It’s the memory that makes us learn things, without intention of learning them.

A new study published yesterday (Nov.23) in Current Biology reveals dogs can remember things even if they are not instructed to do. According to the study, (pdf. pg.4) this “is the first evidence of episodic-like memory of others’ actions in a non-human species.”

The specific part of “episodic-like memory” suggests that dogs are able to construct their memories with unique feelings, according to the scientists from MTA-ELTE Comparative Ethology Research Group and Eotvos Lorand University. In humans, episodic memory, which lets them remember things at particular times and places, involves awareness of one’s self.

— [Qz]

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ICYMI: this week, I shared an embarrassing story and advised student how to network. I’ve also interviewed Grayling UK’s MD, Sarah Scholefield.

#6ofMarcel lists interesting, intriguing and thought-provoking things that I’ve encountered in the last few days.

If you have any suggestions, would like to guest post or give me a feedback, feel free to email me at kl.marcel [at] gmail.com, tweet me @marcelkl or connect with me on LinkedIn. Thanks for stopping by, have a splendid day!

Author: Marcel Klebba

Junior account executive at a global PR agency, working across the corporate & B2B accounts. Interested in current affairs, tech, and digital.

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