#4PRQs for: Kirsty Leighton of Milk & Honey PR

Easter holidays are over and I’m delighted to be bringing the first (out of two!) #4PRQs (Four PR Questions) this week. “Most recruit on attitude” says today’s interviewee Kirsty Leighton. Kirsty is a managing parter at Milk & Honey PR. She has over 20 years’ experience developing and delivering integrated communications campaigns for some of the world’s biggest brands.

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#4PRQs for: Sara Collinge, Clarity PR

Sara Collinge, who I’m very privileged to be featuring in this week’s #4PRQs (Four PR Questions, is UK managing director at Clarity PR. Clarity has been named the UK’s fastest growing PR agency by PRWeek. Sara leads the strategic development of the UK office and oversees client satisfaction. She graduated from the University of Birmingham with Psychology degree. “Persistence is critical,” says Sara.

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#4PRQs for: Rich Leigh of Radioactive Public Relations & PR examples

Rich Leigh, who I’m very excited to be featuring in this week’s #4PRQs (Four PR Questions), is a founder of Radioactive PR. He is also a curator of one of the most influential PR blogs in the UK PR Examples.com. He’s one of the humorous practitioners out there. Rich lost a bet to one of his clients, and he changed his name to Public Relations (true story!). Rich has been listed in PR Week’s 29 under 29 list and named one of ‘the brightest young social media communicators’ in the UK. His recent book ‘Myths of PR’ has gathered a lot of great feedback from the comms industry. I’ve also written its review. Book is out on the 3rd of April, but you can order your copy now.

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#4PRQs for: Amanda Coleman of Greater Manchester Police

For this week’s #4PRQs (Four PR Questions) series, I’m really glad to be bringing Amanda Coleman, who is a head corporate comms for Greater Manchester Police. She’s a trusted adviser to senior law-enforcement figures, and she’s also chaired the Association of Police Communicators since 2013. Beforehand, she’s been leading a press office of Merseyside Police. Amanda runs an award-winning PR blog. Last year, she’s been updating it every day (sic). She’s also been listed as one of the most influential people in the industry at the latest PRWeek Power Book.

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#4PRQs for: Stephen Waddington of Ketchum

Stephen Waddington, @wadds, of Ketchum.

It took me one lunch with Stephen Waddington to realise the importance of writing and blogging. He didn’t need to persuade me that much — his blog is one of the most influential PR outlets out there. Stephen is one of my biggest PR inspirations and one of my favourite practitioners. Funnily enough, he once told me to “start interviewing people and put it on your blog.” I’m really happy to be featuring him in #4PRQs (Four PR Questions) this week. He’s a partner and chief engagement officer at Ketchum. He’s also a visiting professor at Newcastle University, and a former president of the CIPR. Stephen has written several books about brand communication and public relations.

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#4PRQs for: Alex MacLaverty of Hotwire

“To succeed in our line of work you have to see the upside in everything,” tells me Alex MacLaverty, who I’m really lucky to be featuring in #4PRQs (Four PR Questions) this week. Alex is Hotwire‘s group MD across EMEA and ANZ. She is responsible for agency’s strategic direction and growth. Alex is an expert in strategic counsel, media relations, crisis comms, international campaign management, and many other disciplines. When not at work, Alex can be found covered in stickers and felt tip with her little ones. Comms students — sit comfortably, take the writing devices of your choice, and start taking notes.

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#4PRQs for: David Fraser of Ready10

David Fraser, that I’m very fortunate to be featuring in #4PRQs (Four PR Questions), is a founder and MD of PR and SEO agency Ready10. Notwithstanding the fact that Ready10 has only launched in 2016, it has already been already praised by the industry on many occasions — PRWeek listed the company among the agencies to watch in 2017. Ready10 team has also secured a solid third place in the Creative Shootout earlier this year and has been nominated for the New Agency of the Year at PRmoment Awards 2017. David spent 12 years in Frank PR, joining as the junior, working his way up to the boardroom role of deputy MD. Speaking of a boardroom — he was also Lord Sugar’s publicist.

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#4PRQs for: Ella Minty

“Social media is a CCTV x 100 resolution,” I hear from today’s interviewee, Ella Minty, who kindly agreed to answer #4PRQs (Four PR Questions) this week. Ella is a PR expert, with over 17 years of experience in corporate reputation, stakeholder engagement, corporate governance, and other comms disciplines. She is also a published author and university lecturer, public speaker and an active member of The Chartered Institute of Public Relations.

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#4PRQs for: Karan Chadda of Evolving Influence

Fear of failure is a terrible thing and the sooner you get over it the sooner you’ll create good work,” tells me today’s #4PRQs (Four PR Questions) interviewee, Karan Chadda. Karan is a director and founder of Evolving Influence and creator of the Read.Thik.Discuss, as well as Poetry by Numbers projects.Karan first edited websites as a student in the 1990s, he then took on business development and marketing roles within consulting firms over the following decade.

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