Guest post: Starting from the bottom. How to make the most of an internship

In this guest post, the brilliant Olivia Shalofsky shares her story after interning for a year at Direct Line Group. She talks about successfully securing coverage in the leading media publications, professional development, and obstacles she had to get through. Olivia also shares career advice she has received during her placement.     Continue reading

Guest post: A beginner’s guide to PR graduate schemes

Last September, the dawn of the final year of my PR degree, I decided to conduct a social experiment: In an aim to get hired, I would apply to every graduate scheme in the communications industry. Sounds crazy? Well, it was. I don’t really want to know the amount of time I have spent on application forms, mini-essays, questionnaires, videos and interviews that I could have put towards my dissertation (or getting an extra hour of sleep). But today, I am not here to complain, I am here to depart my wisdom onto anybody who might consider applying for one in the future. Because one thing is for certain – I sure have learned a lot in this past year.

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Guest post: Why You Should Be Involved In Student Media

Life as a student is blissful, despite the constant burden of adulthood slowly creeping upon you, it is easy to ride along the glorious train of lectures-library-pub. However, there becomes a day where the word “graduation” starts creeping up from behind. The prospect of finishing university and having to finally accept that you are in fact an adult can be extremely daunting, the thought of having to find a job can be equally stressful. As an adult in denial, I can say that my one piece of advice as a student looking to step into a career in media is: get involved in student media.

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Guest post: not a single way of getting into PR

Kay Seago is PR Executive at Coast Communications.

It was never my intention to work in PR. In fact, if I’m being completely honest, I was never entirely sure what career path I wanted to take. Nonetheless, at the age of 18 I, like many other young adults, found myself at a crossroads — should I plunge myself into full-time work or should I go to university? Guest post by Kay Seago

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Guest post: MA in Public Relations – good investment or a waste of time?

Kristina Lazarevic is Masters graduate at the University of Westminster

Kristina has just finished MA in Public Relations at the University of Westminster.

Questioning the relevance of master studies in the field of public relations is not uncommon but rather very frequent observation I encountered while doing my MA. PR is a very practical field where you can’t learn much from the books or by analysing other scholars’ theories. In order to become a good PR practitioner, one needs hands-on experiences. Therefore, the question arises – why doing an MA in PR instead of throwing yourself in the industry immediately?

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