Intern guide: finding an internship (1/3)

Nothing will make you stand out more in the job market than having some work experience under your belt. I can tell you that after talking with the most prominent industry professionals, and after undertaking a lot of interviews when HR teams were treating internships like a gold. Interning isn’t easy. The situation in the current job market is tough. Ironically, sometimes in order to secure a work experience, you need a previous… work experience. With the three-part intern guide series I’ll share my advice on how to secure an internship, then how you can thrive during the placement, and finally what to do afterwards.

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#PRstudent: why bother blogging?

After being named one of the top PR blogs in the UK by Vuelio, last week blog MK has been shortlisted to Richard Bailey’s selection for the Britain’s best PR student blog. In response to Richard’s post, I decided to write why I started writing a blog and how it helped me in building my future career. Because it hugely did!

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Busy diaries: Bibi Hilton, MD, Golin

Bibi Hilton is a managing director of Golin. She’s responsible for the staff of 150 people in the London office. She ensures that the Holborn-headquartered agency delivers the best creative work possible. Bibi’s also listed in the Power Part Time List. With the busy diaries series, I’m looking at some of the habits, routines, and time management techniques of the most occupied people in the comms industry.

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Pitching to journalists: know your audience, follow-up wisely, be personal, never clickbait

Pitching stories to journalists is a big part of any public relations role. Experienced practitioners might be able to put their clients in the first pages of nationals without much effort. But what about junior staff? I decided to get opinion of experts and make our lives a bit easier. And who’d be better people to ask about this matter than journalists themselves? I used power of social media (and traditional e-mail!) and I gathered some invaluable advice on how to pitch your clients’ story to media.

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Why should every PR student read Rich Leigh’s ‘Myths of PR’

I managed to get my hands on the early copy of the phenomenal book of even more phenomenal Rich Leigh. His ‘Myths of PR’ are an absolute essential on the reading list of every PR student, but I’m sure this book will find much wider target audience. Here’s why I loved ‘Myths…,’ and why you should go and order Rich’s book right now.

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I volunteered at Rehab’s Parliamentary Pancake Race

Three strong teams. Representatives of the media, MPs, and Lords competing in the extraordinary event. Running around with pans, flipping pancakes. All of that for a very honourable cause — fundraising for the Rehab charity. Last Tuesday I volunteered at the Parliamentary Pancake Race. It was flipping pan-tastic. And I do promise that those two puns are the only puns I’ll make. Ever.

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Twitter lists appreciation club

You might have never used them before, but they’re one of the most powerful features on Twitter — lists. When used in a correct way, they can help in job hunting, identifying breaking news and the topics your industry lives and breathes. With a little effort they can become your favourite feature — join Twitter lists appreciation club today!

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PR industry vs academics: should those two worlds work more closely?

A similar narrative to the last event write-up — it’s a rainy evening in London and I’m getting off at the Southwark station. I’m finding my way to the Bankside-headquartered FleishmanHillard Fishburn, to join PRCA’s Academics vs Industry Debate. The audience of more than hundred will hear insights from those two words of the industry. Should academics and industry pros work closely with each other? How can they benefit each other? And is PR degree really needed to work in PR?

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