Nowadays, every person can be considered as a brand. This phenomenon is especially common in the digital age with social platforms dominating our existence online, and sometimes even defining us. These are some of the key takeouts from my dissertation that was on the personal branding of comms professionals on Twitter. I was really privileged to interview some of the greatest industry minds, who tweet on a daily basis — Mary Whenman, Maja Pawinska Sims, Stephen Waddington, Andrew Bloch, and Chris Owen. My dissertation got the first and I am proud to share some of its learnings.