Vuelio, a provider of PR & media solutions, has today published its annual bloggers survey, where it covered the rise of the professional bloggers, the state of pay, blogging dilemmas, and more. Here are a few key takeouts from the report.
#1 Rise of professional blogging
Respondents of the study reported an almost equal number of those blogging for personal and professional interests. Those who seek to monetise their blog (the professional bloggers) have been growing quite rapidly – an increase of 17 per cent since 2016.
#2 Increase in bloggers using their platforms as a means of generating income
Male bloggers are equally likely to blog for personal (44 per cent) and professional reasons (56 per cent). Male creators, however, are particularly dominant in developing their work professionally (72 per cent) against 28 per cent who do so for personal reasons.
#3 Reduced frequency of posting
The study has noted a reduction in more frequent posting over the years. Almost half (44 per cent) of bloggers opted to post just once a week.
#4 Twitter and Facebook as the main distribution channels
Twitter (91 per cent), Facebook (86 per cent), and Instagram (79 per cent) remain the preferred channels to promote blogs.
As the survey points out, while Twitter, Facebook, and Instagram are the leading platforms to promote content, women are much more likely to use Instagram (88 per cent) than men (50 per cent).
#5 The three quarters have up to half of their work compensated
The majority of bloggers are most likely to receive between £1 – £250 for collaborations and paid for blogs. On average, just over three quarters (78 per cent) of respondents said that up to half of their work is compensated. 19 per cent of bloggers charge over £250 per blog post, with 4 per cent (mostly in fashion & beauty and food & drink industries) charging over £1,000.
#6 Blogging dilemma
Surveyed bloggers indicated that the future of the industry is likely to be driven by the needs of advertisers. They said that this will undermine the position of bloggers as media experts offering a different perspective or tackling issues that are under-reported by mainstream media.
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