The FINAL #4PRQs for: Sam Howard, The Comms Crowd

I’m getting emotional. These are the very last Four PR Questions, aka #4PRQs on my blog. And I’m bringing a very special PR practitioner today. It’s the person, who kickstarted my career, gave me a lot of answers (to sometimes silly questions), and showed me the ways to make things right. Sam Howard is the founder of the freelance collective — The Comms Crowd. Sam is all about tech PR, startups, and bitcoin. She’s one of the most charismatic people I know. Knowledgeable, witty, and inspiring. How do you get far in the PR career then? Ladies and gents, read it for the last time.

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Personal branding among PR professionals on Twitter: key takeouts from my dissertation

Nowadays, every person can be considered as a brand. This phenomenon is especially common in the digital age with social platforms dominating our existence online, and sometimes even defining us. These are some of the key takeouts from my dissertation that was on the personal branding of comms professionals on Twitter. I was really privileged to interview some of the greatest industry minds, who tweet on a daily basis — Mary Whenman, Maja Pawinska Sims, Stephen Waddington, Andrew Bloch, and Chris Owen. My dissertation got the first and I am proud to share some of its learnings.

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#4PRQs for: Chris Lee of Eight Moon Media

Chris Lee, that features in this week’s #4PRQs (Four PR Questions), brings nearly two decades’ experience in technology PR, digital and journalism. He’s worked with Philips, Hilton, Xerox, Ubisoft and many other leading brands, and headed up digital training worldwide at Grayling for three years. Chris now runs freelance comms network Eight Moon Media, trains private clients and for the PRCA, is a visiting lecturer at London College of Communication, and writes for City A.M. He also works at Mash PR. “Not enough PRs or their clients think audience-first,” says Chris.

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How to write an undergraduate dissertation (and enjoy the process)?

A dissertation is the single longest piece of paper you have probably ever written. It ranges from 10 to 12 thousand words. It might sound scary, overwhelming, daunting. I know — I’ve been there. After submitting my piece and being quite proud of the produced piece, I’ve decided to share some advice on how to save stress, make writing process an enjoyable journey, and submit a piece that is ship-shape and Bristol fashion.

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#4PRQs for: Cameron Craig of Polycom

Cameron Craig, that I’m glad to be featuring in this week’s #4PRQs (Four PR Questions), is a communications professional with over 20 years’ experience working with Apple, Visa, PayPal, Yahoo, and even Johnny Cash. He’s currently heading global corporate communications at Polycom. In the picture above, he’s pictured with Steve Jobs, immortalised in wax at Madame Tussauds in San Francisco.

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Guest post: A beginner’s guide to PR graduate schemes

Last September, the dawn of the final year of my PR degree, I decided to conduct a social experiment: In an aim to get hired, I would apply to every graduate scheme in the communications industry. Sounds crazy? Well, it was. I don’t really want to know the amount of time I have spent on application forms, mini-essays, questionnaires, videos and interviews that I could have put towards my dissertation (or getting an extra hour of sleep). But today, I am not here to complain, I am here to depart my wisdom onto anybody who might consider applying for one in the future. Because one thing is for certain – I sure have learned a lot in this past year.

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