Cameron Craig, that I’m glad to be featuring in this week’s #4PRQs (Four PR Questions), is a communications professional with over 20 years’ experience working with Apple, Visa, PayPal, Yahoo, and even Johnny Cash. He’s currently heading global corporate communications at Polycom. In the picture above, he’s pictured with Steve Jobs, immortalised in wax at Madame Tussauds in San Francisco.
Last September, the dawn of the final year of my PR degree, I decided to conduct a social experiment: In an aim to get hired, I would apply to every graduate scheme in the communications industry. Sounds crazy? Well, it was. I don’t really want to know the amount of time I have spent on application forms, mini-essays, questionnaires, videos and interviews that I could have put towards my dissertation (or getting an extra hour of sleep). But today, I am not here to complain, I am here to depart my wisdom onto anybody who might consider applying for one in the future. Because one thing is for certain – I sure have learned a lot in this past year.
I’m very privileged to be bringing Julie Adrian for one of the final #4PRQs (Four PR Questions) on MK. Julie is EU President at inVentiv Health Communications. She studied at the University of Kansas and was featured in the PRWeek UK Power Book as the top ten healthcare comms professionals. Advising graduates and junior comms professionals, she suggests them to “be curious, ask questions, get to know everyone.”
In the past two weeks, I covered how to secure a work experience placement and how to thrive in this environment. Now it’s time for the final part of the Intern guide, in which I’ll suggest a few actions that you can take once you’ve completed your internship. Prepare your pens, thank-you cards and stamps!
My today’s #4PRQs (Four PR Questions) interviewee is a journalist, author, and corporate communications and reputation manager in Arabian Peninsula at Procter & Gamble — Alex Malouf. “Don’t be afraid of making mistakes and don’t stop studying once you graduate,” advises Alex.
Last week I wrote about how to find an internship. You’ve now secured your placement — well done! But it’s not enough. You really need to excel, get something out of it and learn from it. What are the most significant things you should do while doing your internship? How do you really thrive as an intern?
“PR graduates should be informed, active and enjoy the medium,” says Sarah Matthew, who I’m very privileged to be bringing to this week’s #4PRQs (Four PR Questions) series. Sarah is a healthcare specialist with 25+ years’ of PR experience, working both client- and agency-side. She is the President of The Golin Global Healthcare Practice that encompasses two brands — Golin and Virgo Health. As she mentions, James Bond films and gin in a tin are among her guilty pleasures.
Nothing will make you stand out more in the job market than having some work experience under your belt. I can tell you that after talking with the most prominent industry professionals, and after undertaking a lot of interviews when HR teams were treating internships like a gold. Interning isn’t easy. The situation in the current job market is tough. Ironically, sometimes in order to secure a work experience, you need a previous… work experience. With the three-part intern guide series I’ll share my advice on how to secure an internship, then how you can thrive during the placement, and finally what to do afterwards.
Today’s #4PRQs (Four PR Questions) interviewee is Lyle Closs. Lyle is a very experienced communications professional, who worked across Europe and Asia with Ogilvy PR and Cohn & Wolfe, and with clients like IBM, Dell, Nokia and ZTE. He’s also an adventure travel blogger and writer. “Set a goal — work towards it!” says Lyle.
Easter holidays are over and I’m delighted to be bringing the first (out of two!) #4PRQs (Four PR Questions) this week. “Most recruit on attitude” says today’s interviewee Kirsty Leighton. Kirsty is a managing parter at Milk & Honey PR. She has over 20 years’ experience developing and delivering integrated communications campaigns for some of the world’s biggest brands.