#4PRQs: the key takeouts from the Four PR Questions series

39 entries in over 40 weeks. #4PRQs aka Four PR Questions appeared to be very popular series and put my blog in the spotlight on many occasions. The main aim of the series was to connect with the prominent comms practitioners and ask them how to land a job in the communications industry and how to have a successful career. So how does one achieve that? What can we learn from the most successful industry professionals? Here’s what I found about the #4PRQs interviewees.

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#4PRQs for: Chris Lee of Eight Moon Media

Chris Lee, that features in this week’s #4PRQs (Four PR Questions), brings nearly two decades’ experience in technology PR, digital and journalism. He’s worked with Philips, Hilton, Xerox, Ubisoft and many other leading brands, and headed up digital training worldwide at Grayling for three years. Chris now runs freelance comms network Eight Moon Media, trains private clients and for the PRCA, is a visiting lecturer at London College of Communication, and writes for City A.M. He also works at Mash PR. “Not enough PRs or their clients think audience-first,” says Chris.

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#4PRQs for: Julie Adrian of inVentiv Health

I’m very privileged to be bringing Julie Adrian for one of the final #4PRQs (Four PR Questions) on MK. Julie is EU President at inVentiv Health Communications. She studied at the University of Kansas and was featured in the PRWeek UK Power Book as the top ten healthcare comms professionals. Advising graduates and junior comms professionals, she suggests them to “be curious, ask questions, get to know everyone.”

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Intern guide: finding an internship (1/3)

Nothing will make you stand out more in the job market than having some work experience under your belt. I can tell you that after talking with the most prominent industry professionals, and after undertaking a lot of interviews when HR teams were treating internships like a gold. Interning isn’t easy. The situation in the current job market is tough. Ironically, sometimes in order to secure a work experience, you need a previous… work experience. With the three-part intern guide series I’ll share my advice on how to secure an internship, then how you can thrive during the placement, and finally what to do afterwards.

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Why should every PR student read Rich Leigh’s ‘Myths of PR’

I managed to get my hands on the early copy of the phenomenal book of even more phenomenal Rich Leigh. His ‘Myths of PR’ are an absolute essential on the reading list of every PR student, but I’m sure this book will find much wider target audience. Here’s why I loved ‘Myths…,’ and why you should go and order Rich’s book right now.

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#4PRQs for: Alex MacLaverty of Hotwire

“To succeed in our line of work you have to see the upside in everything,” tells me Alex MacLaverty, who I’m really lucky to be featuring in #4PRQs (Four PR Questions) this week. Alex is Hotwire‘s group MD across EMEA and ANZ. She is responsible for agency’s strategic direction and growth. Alex is an expert in strategic counsel, media relations, crisis comms, international campaign management, and many other disciplines. When not at work, Alex can be found covered in stickers and felt tip with her little ones. Comms students — sit comfortably, take the writing devices of your choice, and start taking notes.

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