Why should every PR student read Rich Leigh’s ‘Myths of PR’

I managed to get my hands on the early copy of the phenomenal book of even more phenomenal Rich Leigh. His ‘Myths of PR’ are an absolute essential on the reading list of every PR student, but I’m sure this book will find much wider target audience. Here’s why I loved ‘Myths…,’ and why you should go and order Rich’s book right now.

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#4PRQs for: Alex MacLaverty of Hotwire

“To succeed in our line of work you have to see the upside in everything,” tells me Alex MacLaverty, who I’m really lucky to be featuring in #4PRQs (Four PR Questions) this week. Alex is Hotwire‘s group MD across EMEA and ANZ. She is responsible for agency’s strategic direction and growth. Alex is an expert in strategic counsel, media relations, crisis comms, international campaign management, and many other disciplines. When not at work, Alex can be found covered in stickers and felt tip with her little ones. Comms students — sit comfortably, take the writing devices of your choice, and start taking notes.

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#4PRQs for: Karan Chadda of Evolving Influence

Fear of failure is a terrible thing and the sooner you get over it the sooner you’ll create good work,” tells me today’s #4PRQs (Four PR Questions) interviewee, Karan Chadda. Karan is a director and founder of Evolving Influence and creator of the Read.Thik.Discuss, as well as Poetry by Numbers projects.Karan first edited websites as a student in the 1990s, he then took on business development and marketing roles within consulting firms over the following decade.

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