Pitching to journalists: know your audience, follow-up wisely, be personal, never clickbait

Pitching stories to journalists is a big part of any public relations role. Experienced practitioners might be able to put their clients in the first pages of nationals without much effort. But what about junior staff? I decided to get opinion of experts and make our lives a bit easier. And who’d be better people to ask about this matter than journalists themselves? I used power of social media (and traditional e-mail!) and I gathered some invaluable advice on how to pitch your clients’ story to media.

Continue reading

Guest post: Why You Should Be Involved In Student Media

Life as a student is blissful, despite the constant burden of adulthood slowly creeping upon you, it is easy to ride along the glorious train of lectures-library-pub. However, there becomes a day where the word “graduation” starts creeping up from behind. The prospect of finishing university and having to finally accept that you are in fact an adult can be extremely daunting, the thought of having to find a job can be equally stressful. As an adult in denial, I can say that my one piece of advice as a student looking to step into a career in media is: get involved in student media.

Continue reading