Interview with Pete Morgan: Demand generation, integrating marketing with PR and career advice

For many public relations practitioners, term demand generation seems like something taken straight from the fantasy world. This term, however, should be in a lexicon of every comms professional. I caught up with my colleague Pete Morgan, Vice President of Demand, Metia to find out more about marketing practice and how it can be integrated with PR. I also took this opportunity to ask Pete about his career advice.

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Why should every PR pro read Jeremy Waite’s “Ten Words”?

Whenever someone receives an email that I sent from my mobile, it apologies for the brevity in the signature. After reading Ten Words by Jeremy Waite I started questioning whether being brief is something I should apologise for. Ten Words is a book that everyone working in any communications discipline should read. Here is the reason why.

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