Pitching to journalists: know your audience, follow-up wisely, be personal, never clickbait

Pitching stories to journalists is a big part of any public relations role. Experienced practitioners might be able to put their clients in the first pages of nationals without much effort. But what about junior staff? I decided to get opinion of experts and make our lives a bit easier. And who’d be better people to ask about this matter than journalists themselves? I used power of social media (and traditional e-mail!) and I gathered some invaluable advice on how to pitch your clients’ story to media.

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