Interview with Pete Morgan: Demand generation, integrating marketing with PR and career advice

For many public relations practitioners, term demand generation seems like something taken straight from the fantasy world. This term, however, should be in a lexicon of every comms professional. I caught up with my colleague Pete Morgan, Vice President of Demand, Metia to find out more about marketing practice and how it can be integrated with PR. I also took this opportunity to ask Pete about his career advice.

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Guest post: Starting from the bottom. How to make the most of an internship

In this guest post, the brilliant Olivia Shalofsky shares her story after interning for a year at Direct Line Group. She talks about successfully securing coverage in the leading media publications, professional development, and obstacles she had to get through. Olivia also shares career advice she has received during her placement.     Continue reading

Making the most of meetings as a junior PR practitioner

In The Economist, Bartleby writes about how unproductive meetings are. The columnist proposes the principle that “80% of of the time of 80% of the people in meetings is wasted”. I can’t talk about advantages of meetings for more senior members of teams, but I know that this definitely isn’t true for the most junior practitioners — meetings can teach you a lot. Here’s how to make the most of them.

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