Personal branding among PR professionals on Twitter: key takeouts from my dissertation

Nowadays, every person can be considered as a brand. This phenomenon is especially common in the digital age with social platforms dominating our existence online, and sometimes even defining us. These are some of the key takeouts from my dissertation that was on the personal branding of comms professionals on Twitter. I was really privileged to interview some of the greatest industry minds, who tweet on a daily basis — Mary Whenman, Maja Pawinska Sims, Stephen Waddington, Andrew Bloch, and Chris Owen. My dissertation got the first and I am proud to share some of its learnings.

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#4PRQs for: Kirsty Leighton of Milk & Honey PR

Easter holidays are over and I’m delighted to be bringing the first (out of two!) #4PRQs (Four PR Questions) this week. “Most recruit on attitude” says today’s interviewee Kirsty Leighton. Kirsty is a managing parter at Milk & Honey PR. She has over 20 years’ experience developing and delivering integrated communications campaigns for some of the world’s biggest brands.

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#PRstudent: why bother blogging?

After being named one of the top PR blogs in the UK by Vuelio, last week blog MK has been shortlisted to Richard Bailey’s selection for the Britain’s best PR student blog. In response to Richard’s post, I decided to write why I started writing a blog and how it helped me in building my future career. Because it hugely did!

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#4PRQs for: Rich Leigh of Radioactive Public Relations & PR examples

Rich Leigh, who I’m very excited to be featuring in this week’s #4PRQs (Four PR Questions), is a founder of Radioactive PR. He is also a curator of one of the most influential PR blogs in the UK PR Examples.com. He’s one of the humorous practitioners out there. Rich lost a bet to one of his clients, and he changed his name to Public Relations (true story!). Rich has been listed in PR Week’s 29 under 29 list and named one of ‘the brightest young social media communicators’ in the UK. His recent book ‘Myths of PR’ has gathered a lot of great feedback from the comms industry. I’ve also written its review. Book is out on the 3rd of April, but you can order your copy now.

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