Personal branding among PR professionals on Twitter: key takeouts from my dissertation

Nowadays, every person can be considered as a brand. This phenomenon is especially common in the digital age with social platforms dominating our existence online, and sometimes even defining us. These are some of the key takeouts from my dissertation that was on the personal branding of comms professionals on Twitter. I was really privileged to interview some of the greatest industry minds, who tweet on a daily basis — Mary Whenman, Maja Pawinska Sims, Stephen Waddington, Andrew Bloch, and Chris Owen. My dissertation got the first and I am proud to share some of its learnings.

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#4PRQs for: Kirsty Leighton of Milk & Honey PR

Easter holidays are over and I’m delighted to be bringing the first (out of two!) #4PRQs (Four PR Questions) this week. “Most recruit on attitude” says today’s interviewee Kirsty Leighton. Kirsty is a managing parter at Milk & Honey PR. She has over 20 years’ experience developing and delivering integrated communications campaigns for some of the world’s biggest brands.

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#PRstudent: why bother blogging?

After being named one of the top PR blogs in the UK by Vuelio, last week blog MK has been shortlisted to Richard Bailey’s selection for the Britain’s best PR student blog. In response to Richard’s post, I decided to write why I started writing a blog and how it helped me in building my future career. Because it hugely did!

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#4PRQs for: Rich Leigh of Radioactive Public Relations & PR examples

Rich Leigh, who I’m very excited to be featuring in this week’s #4PRQs (Four PR Questions), is a founder of Radioactive PR. He is also a curator of one of the most influential PR blogs in the UK PR Examples.com. He’s one of the humorous practitioners out there. Rich lost a bet to one of his clients, and he changed his name to Public Relations (true story!). Rich has been listed in PR Week’s 29 under 29 list and named one of ‘the brightest young social media communicators’ in the UK. His recent book ‘Myths of PR’ has gathered a lot of great feedback from the comms industry. I’ve also written its review. Book is out on the 3rd of April, but you can order your copy now.

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#4PRQs for: Amanda Coleman of Greater Manchester Police

For this week’s #4PRQs (Four PR Questions) series, I’m really glad to be bringing Amanda Coleman, who is a head corporate comms for Greater Manchester Police. She’s a trusted adviser to senior law-enforcement figures, and she’s also chaired the Association of Police Communicators since 2013. Beforehand, she’s been leading a press office of Merseyside Police. Amanda runs an award-winning PR blog. Last year, she’s been updating it every day (sic). She’s also been listed as one of the most influential people in the industry at the latest PRWeek Power Book.

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Twitter lists appreciation club

You might have never used them before, but they’re one of the most powerful features on Twitter — lists. When used in a correct way, they can help in job hunting, identifying breaking news and the topics your industry lives and breathes. With a little effort they can become your favourite feature — join Twitter lists appreciation club today!

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#4PRQs for: Ella Minty

“Social media is a CCTV x 100 resolution,” I hear from today’s interviewee, Ella Minty, who kindly agreed to answer #4PRQs (Four PR Questions) this week. Ella is a PR expert, with over 17 years of experience in corporate reputation, stakeholder engagement, corporate governance, and other comms disciplines. She is also a published author and university lecturer, public speaker and an active member of The Chartered Institute of Public Relations.

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