From brands becoming more human and rebuilding trust to the need for closing the ads gap. Here are the key takeouts from the newly released survey from the social media management platform.Continue reading
A few thoughts on our generation’s pursuit of likes and doing it for the gram. Is it just our generation’s thing, though?
Instagram, owned by Facebook mobile application for sharing pictures, has yesterday released IGTV — an app for sharing long-form videos. Here is what it’s all about.
Digital News Report 2018 from the Reuters Institute, assessing the state of digital news, starts with a positive note, claiming that there are signs of hope for the industry. Here are my takeouts from the survey.
Tonight I was really honoured to speak in a panel discussion organised by Women in PR, which tackled personal branding. Here are the insights I’ve shared during the evening.
Facebook’s own insights unit released the Topics and Trends Report, which gathered the topic that were popular in 2017 and that will be on raise in 2018. Here are some trends for communications pros to look out for.
This is what my open letter to YouTube would look like. If I were to write one.
Nowadays, every person can be considered as a brand. This phenomenon is especially common in the digital age with social platforms dominating our existence online, and sometimes even defining us. These are some of the key takeouts from my dissertation that was on the personal branding of comms professionals on Twitter. I was really privileged to interview some of the greatest industry minds, who tweet on a daily basis — Mary Whenman, Maja Pawinska Sims, Stephen Waddington, Andrew Bloch, and Chris Owen. My dissertation got the first and I am proud to share some of its learnings.
Easter holidays are over and I’m delighted to be bringing the first (out of two!) #4PRQs (Four PR Questions) this week. “Most recruit on attitude” says today’s interviewee Kirsty Leighton. Kirsty is a managing parter at Milk & Honey PR. She has over 20 years’ experience developing and delivering integrated communications campaigns for some of the world’s biggest brands.