With the meteoric rise of social and digital platforms in the last couple of years, public relations needed to adapt to the savvy audiences. But how is the industry responding to the demand of information age? What should we know about this still very new way of reaching our audiences?
Video, audio and pitching to journos.
Snapchat and Instagram are the leaders of social space at the moment. They are both great tools to communicate with friends, but they have also become platforms for businesses to tell their stories and reach wider audiences. In this post, I am taking a look at some of the most interesting apps that might soon take the lead in the market.
I travelled across the Thames via Emirates Air Line this week.
Week number three of University and the third week of the month is almost finished. It’s time to summarise some interesting findings I came across in the past days. I especially loved the Digital Human on Radio 4, LinkedIn analytics and the Little Stars campaign.