Why should every PR student read Rich Leigh’s ‘Myths of PR’

I managed to get my hands on the early copy of the phenomenal book of even more phenomenal Rich Leigh. His ‘Myths of PR’ are an absolute essential on the reading list of every PR student, but I’m sure this book will find much wider target audience. Here’s why I loved ‘Myths…,’ and why you should go and order Rich’s book right now.

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#4PRQs for: Amanda Coleman of Greater Manchester Police

For this week’s #4PRQs (Four PR Questions) series, I’m really glad to be bringing Amanda Coleman, who is a head corporate comms for Greater Manchester Police. She’s a trusted adviser to senior law-enforcement figures, and she’s also chaired the Association of Police Communicators since 2013. Beforehand, she’s been leading a press office of Merseyside Police. Amanda runs an award-winning PR blog. Last year, she’s been updating it every day (sic). She’s also been listed as one of the most influential people in the industry at the latest PRWeek Power Book.

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#4PRQs for: Stephen Waddington of Ketchum

Stephen Waddington, @wadds, of Ketchum.

It took me one lunch with Stephen Waddington to realise the importance of writing and blogging. He didn’t need to persuade me that much — his blog is one of the most influential PR outlets out there. Stephen is one of my biggest PR inspirations and one of my favourite practitioners. Funnily enough, he once told me to “start interviewing people and put it on your blog.” I’m really happy to be featuring him in #4PRQs (Four PR Questions) this week. He’s a partner and chief engagement officer at Ketchum. He’s also a visiting professor at Newcastle University, and a former president of the CIPR. Stephen has written several books about brand communication and public relations.

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I volunteered at Rehab’s Parliamentary Pancake Race

Three strong teams. Representatives of the media, MPs, and Lords competing in the extraordinary event. Running around with pans, flipping pancakes. All of that for a very honourable cause — fundraising for the Rehab charity. Last Tuesday I volunteered at the Parliamentary Pancake Race. It was flipping pan-tastic. And I do promise that those two puns are the only puns I’ll make. Ever.

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#4PRQs for: Alex MacLaverty of Hotwire

“To succeed in our line of work you have to see the upside in everything,” tells me Alex MacLaverty, who I’m really lucky to be featuring in #4PRQs (Four PR Questions) this week. Alex is Hotwire‘s group MD across EMEA and ANZ. She is responsible for agency’s strategic direction and growth. Alex is an expert in strategic counsel, media relations, crisis comms, international campaign management, and many other disciplines. When not at work, Alex can be found covered in stickers and felt tip with her little ones. Comms students — sit comfortably, take the writing devices of your choice, and start taking notes.

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Twitter lists appreciation club

You might have never used them before, but they’re one of the most powerful features on Twitter — lists. When used in a correct way, they can help in job hunting, identifying breaking news and the topics your industry lives and breathes. With a little effort they can become your favourite feature — join Twitter lists appreciation club today!

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#4PRQs for: David Fraser of Ready10

David Fraser, that I’m very fortunate to be featuring in #4PRQs (Four PR Questions), is a founder and MD of PR and SEO agency Ready10. Notwithstanding the fact that Ready10 has only launched in 2016, it has already been already praised by the industry on many occasions — PRWeek listed the company among the agencies to watch in 2017. Ready10 team has also secured a solid third place in the Creative Shootout earlier this year and has been nominated for the New Agency of the Year at PRmoment Awards 2017. David spent 12 years in Frank PR, joining as the junior, working his way up to the boardroom role of deputy MD. Speaking of a boardroom — he was also Lord Sugar’s publicist.

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PR industry vs academics: should those two worlds work more closely?

A similar narrative to the last event write-up — it’s a rainy evening in London and I’m getting off at the Southwark station. I’m finding my way to the Bankside-headquartered FleishmanHillard Fishburn, to join PRCA’s Academics vs Industry Debate. The audience of more than hundred will hear insights from those two words of the industry. Should academics and industry pros work closely with each other? How can they benefit each other? And is PR degree really needed to work in PR?

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#4PRQs for: Ella Minty

“Social media is a CCTV x 100 resolution,” I hear from today’s interviewee, Ella Minty, who kindly agreed to answer #4PRQs (Four PR Questions) this week. Ella is a PR expert, with over 17 years of experience in corporate reputation, stakeholder engagement, corporate governance, and other comms disciplines. She is also a published author and university lecturer, public speaker and an active member of The Chartered Institute of Public Relations.

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