#4PRQs for: Sarah Matthew of Golin, Virgo Health

“PR graduates should be informed, active and enjoy the medium,” says Sarah Matthew, who I’m very privileged to be bringing to this week’s #4PRQs (Four PR Questions) series. Sarah is a healthcare specialist with 25+ years’ of PR experience, working both client- and agency-side. She is the President of The Golin Global Healthcare Practice that encompasses two brands — Golin and Virgo Health. As she mentions, James Bond films and gin in a tin are among her guilty pleasures.

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Intern guide: finding an internship (1/3)

Nothing will make you stand out more in the job market than having some work experience under your belt. I can tell you that after talking with the most prominent industry professionals, and after undertaking a lot of interviews when HR teams were treating internships like a gold. Interning isn’t easy. The situation in the current job market is tough. Ironically, sometimes in order to secure a work experience, you need a previous… work experience. With the three-part intern guide series I’ll share my advice on how to secure an internship, then how you can thrive during the placement, and finally what to do afterwards.

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#4PRQs for: Kirsty Leighton of Milk & Honey PR

Easter holidays are over and I’m delighted to be bringing the first (out of two!) #4PRQs (Four PR Questions) this week. “Most recruit on attitude” says today’s interviewee Kirsty Leighton. Kirsty is a managing parter at Milk & Honey PR. She has over 20 years’ experience developing and delivering integrated communications campaigns for some of the world’s biggest brands.

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#PRstudent: why bother blogging?

After being named one of the top PR blogs in the UK by Vuelio, last week blog MK has been shortlisted to Richard Bailey’s selection for the Britain’s best PR student blog. In response to Richard’s post, I decided to write why I started writing a blog and how it helped me in building my future career. Because it hugely did!

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Busy diaries: Bibi Hilton, MD, Golin

Bibi Hilton is a managing director of Golin. She’s responsible for the staff of 150 people in the London office. She ensures that the Holborn-headquartered agency delivers the best creative work possible. Bibi’s also listed in the Power Part Time List. With the busy diaries series, I’m looking at some of the habits, routines, and time management techniques of the most occupied people in the comms industry.

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#4PRQs for: Sara Collinge, Clarity PR

Sara Collinge, who I’m very privileged to be featuring in this week’s #4PRQs (Four PR Questions, is UK managing director at Clarity PR. Clarity has been named the UK’s fastest growing PR agency by PRWeek. Sara leads the strategic development of the UK office and oversees client satisfaction. She graduated from the University of Birmingham with Psychology degree. “Persistence is critical,” says Sara.

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Pitching to journalists: know your audience, follow-up wisely, be personal, never clickbait

Pitching stories to journalists is a big part of any public relations role. Experienced practitioners might be able to put their clients in the first pages of nationals without much effort. But what about junior staff? I decided to get opinion of experts and make our lives a bit easier. And who’d be better people to ask about this matter than journalists themselves? I used power of social media (and traditional e-mail!) and I gathered some invaluable advice on how to pitch your clients’ story to media.

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#4PRQs for: Rich Leigh of Radioactive Public Relations & PR examples

Rich Leigh, who I’m very excited to be featuring in this week’s #4PRQs (Four PR Questions), is a founder of Radioactive PR. He is also a curator of one of the most influential PR blogs in the UK PR Examples.com. He’s one of the humorous practitioners out there. Rich lost a bet to one of his clients, and he changed his name to Public Relations (true story!). Rich has been listed in PR Week’s 29 under 29 list and named one of ‘the brightest young social media communicators’ in the UK. His recent book ‘Myths of PR’ has gathered a lot of great feedback from the comms industry. I’ve also written its review. Book is out on the 3rd of April, but you can order your copy now.

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